Elmo Updated

Cast your minds back a decade toy lovers and remember the red plush by the name of Elmo, the best seller of 1996 who loved a good laugh. Tickle me Elmo is set to get a 21st century update, and using the latest technology be as big a phenomenon on his 10th anniversary as he was pre-noughties. TMX Elmo (tickle me extreme) has only been seen by a selected few within Fisher Price and its parent company Mattel and the response has far exceeded expectations, in fact retailers and even consumers are placing order where possible before seeing it. We're off to the launch on the 19th September and will hopefully be able to report back with a striaght face, here's the only image available - We love this cloak and dagger stuff.